When it's Macworld time, people get excited to hear what Apple's Next Big Thing is going to be, myself included. But every year I'm disappointed when my dream feature for iPod or iPhone is not announced. This year was no different.
There is a revolutionary feature that I've been longing to have in my iPod. I know it's a long-shot, but I'm going to ask politely that the next generation of iPods and iPhones include...
A UPC scanner.
What? Why would anyone want that? Well, UPCs are ubiquitous, at least in North America. They are found on nearly every product, in nearly every store. They are unlikely to be replaced any time soon. So, what would I do with a UPC scanner?
For starters, I would need some killer apps to go with my scanner. For example:
I want a grocery shopping app that would allow me to scan products at my home, as I use them up, so I can make an automatic grocery list. Better yet, when my list is complete, I could email it to my grocer, who would have my groceries ready for pick-up or delivery. Even better yet, my list could be fed to price databases from local stores, and the app could calculate which store provides the overall lowest price for my list, allowing for time and distance from my house.
Maybe the same app would allow me to scan products while I'm at the grocery store for instant wi-fi price comparisons, or easy calculations. If I were to preset a budget, I could scan each item as I put it in my cart until I had reached my limit. At the checkout, my iPod or iPhone would simply communicate with the self-service till, allowing me to pay very quickly, perhaps with my Apple ID.
I would also like to have a general shopping application. When I'm looking for a new TV, I could scan a few different models to compare features. The app would also tell me if the store down the street has the same TVs at a better price, or if I could save by instantly ordering online. It would also allow me to scan and buy anything in a store immediately, using my Apple ID or a credit card. On my way out, the app would communicate some proof of purchase to an employee of the store, indicating that I had pre-paid.
I'm sure advertisers and promoters would get in on the act as well. Imagine standing in line at the supermarket, or waiting for the bus or the train. An advertisement next to you reads, "
Doublespeak, the new album from
Freddy, available now on iTunes. Scan here to hear samples, and for a free download of the first single,
Massive." OK, I used myself in the example, but it could be Coldplay, or Sting, or Toby Keith, Lily Allen, whoever. You might just scan it and check it out. If you liked it, you could buy it immediately. Indie musicians could use it to make it easier for people to pay for UPC-branded music and merch at shows. Or print up stickers or flyers with barcodes and a message about the music and plaster them all over town. On impulse, people could scan and check out your music. The same could be done with books, magazines, video, games, and so on.
I'm sure there could be so many more applications for this technology. Scan anything and: pay with your iPhone or iPod, get instant product and price information, make lists, keep on budget, sample new things, and so much more.
Please, Apple, will you put a UPC scanner in my next iDevice?